Because Apple doesn’t allow developers to touch SMS or voice information on the iPhone, Arora and Sangani decided to build an open, cross-platform equivalent of iMessage. So, beginning in 2011, ex-Googlers Maneesh Arora and Amit Sangani set out to develop a solution that would allow anyone and everyone to view and reply to text messages no matter what device they happen to be using.Īfter testing their idea as a Chrome extension and finding some promising early traction to the tune of 250K users in a few short months, the pair turned their attention to developing a native app in the hopes of reaching a broader, mobile audience. While smartphones are quickly becoming the center piece of our digital lives, much of what we do on our phones remains trapped on the device - something that’s particularly true of text messaging.
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